First impressions count, both face-to-face and online. How you present yourself on social media can influence how people perceive you and your brand. If you’re looking to network and build relationships on LinkedIn, your visual content is a key representation of your professional presence. From profile pictures to company page banners, every image you post shapes how your audience perceives you.
Getting your visual content to look good on LinkedIn can be frustrating, especially with constantly changing specifications and conflicting guidelines. In this updated 2024 guide, we’ll share the exact dimensions you need for all your LinkedIn images. Whether you’re managing a personal profile or company page or running LinkedIn ads, you’ll find everything you need to maintain a polished, professional presence on the platform.
Contents
The Importance of Using the Correct Social Media Image Sizes
Uploading properly sized images might seem like a basic step, yet it’s a common stumbling block for many LinkedIn users. For individuals managing personal profiles, the issue often arises because they update their content infrequently – typically only during job searches or career transitions. This irregular engagement with the platform can make it challenging to keep up with the latest image requirements.
The challenge becomes even more complex for businesses implementing multi-channel social media strategies. When content is being shared across multiple platforms, there’s a tendency to use the same image dimensions everywhere. While this approach might save time, it often results in compromised visual quality on LinkedIn, where image specifications differ from other social networks.
The consequences of using incorrect image sizes are immediate and noticeable. Photos may appear blurry, crucial elements might be cropped out, and text can be cut off in unflattering ways. For company pages, this directly impacts engagement rates as users are less likely to interact with poorly formatted content. Whether you’re managing a personal profile or a company page, improperly sized images create an unprofessional impression that can undermine your LinkedIn presence.
LinkedIn Personal Profile
Your personal profile serves as your professional digital identity on LinkedIn. Creating visual consistency between your personal profile and company page helps build a cohesive personal brand and strengthens your professional presence on the platform.
Profile Photo
A professional profile photo is your first point of connection with other LinkedIn users. The platform requires a square image at 400 x 400 pixels. This size ensures your photo appears crisp and clear across all devices, from desktop browsers to mobile apps. While LinkedIn will accept smaller images, using the recommended size helps maintain image quality when your photo appears in search results, news feed posts, and connection requests.
Cover Banner
Your personal cover banner offers valuable real estate for personal branding, requiring dimensions of 1584 x 396 pixels. This rectangular space provides an opportunity to showcase your professional identity, industry affiliation, or current role. For business owners and executives, we recommend maintaining visual consistency by using similar design elements or themes across both your personal profile and company page banners.
Creating Visual Harmony
When designing your profile’s visual elements, consider how they work together to tell your professional story. Your profile photo and banner should complement each other while maintaining a professional appearance that aligns with your industry and personal brand. For business owners, this might mean incorporating company colours, taglines, or branded elements in your cover banner while keeping your profile photo professionally focused.
Remember that LinkedIn automatically scales these images for different devices and contexts, so it’s important to test how your photos appear on both desktop and mobile devices after uploading.
LinkedIn Company Pages
A LinkedIn Company Page serves as your organisation’s official presence on the platform. While similar to personal profiles in basic structure, company pages have their own unique image requirements and considerations that need special attention.
Company Logo Requirements
Your company logo functions as your page’s profile picture and is often the first brand element users notice. LinkedIn provides two key specifications for logos:
⚡ Primary Logo: 300 x 300 pixels (minimum)
⚡ Square Logo: 60 x 60 pixels (used in search results and company listings)
Most organisations use their standard logo as the company page profile photo, which helps maintain instant brand recognition. Unlike personal profile pictures that appear in a circular format, company logos are displayed in a square shape, offering more flexibility in design usage.
Cover Image specifications
The cover photo (1128 x 191 pixels) spans the top of your company page, providing valuable branding real estate. However, it presents unique design challenges:
⚡ Part of the image is overlaid with your company logo and information
⚡ Display varies between desktop and mobile devices
⚡ Content at the edges may be cropped on different screen sizes
Design Considerations
When creating your company page visuals, keep these important factors in mind:
- Mobile Optimisation: The cover image displays differently on smartphones versus desktop browsers. Before finalising your design, preview it across multiple devices to ensure key elements remain visible.
- Strategic Layout: Position important visual elements away from the logo overlay area and page edges. The centre of your cover image is typically the safest area for key content.
- Brand Consistency: Your company page should reflect your overall brand identity. Consider using:
- Brand colours and typography
- Visual themes that align with your marketing materials
- Imagery that represents your company culture or services
- Professional Quality: Maintain high image resolution while adhering to size requirements. Blurry or pixelated images can damage your brand’s professional appearance.
Making the Most of Your Company Page
Your LinkedIn Company Page visuals play a crucial role in brand perception. Use this space to:
⚡Showcase your company culture
⚡Highlight key products or services
⚡Feature company achievements
⚡ Communicate your brand’s personality
Remember to update your company page visuals periodically to keep content fresh and aligned with your current marketing initiatives.
Recommended Sizes for LinkedIn Ads
Advertising on LinkedIn offers unique opportunities to reach professional audiences through targeted content. Using the correct image dimensions for your ads isn’t just about aesthetics—it’s crucial for maximising your advertising budget and achieving optimal campaign performance.
Types of LinkedIn Ads and Their Specifications
Sponsored Posts (1200 x 627 pixels)
Sponsored posts appear in users’ feeds alongside organic content, making them one of the most engaging ad formats on LinkedIn. These single-image ads need to be visually striking while maintaining professional quality. The 1200 x 627 pixel dimension ensures your content looks sharp across all devices.
Sponsored InMail (300 x 250 pixels)
These ads appear within LinkedIn’s messaging system, providing a more personal touch to your advertising. The compact 300 x 250 pixel format requires careful design consideration to ensure your message remains clear and impactful in this smaller space.
Text Ads (100 x 100 pixels)
Despite their small size, text ads appear in prominent positions on LinkedIn. The 100 x 100 pixel requirement means every pixel counts—your image needs to be simple, clear, and instantly recognisable.
Carousel Ads (1080 x 1080 pixels)
Carousel ads allow you to tell a more complete story through multiple images. Each card in your carousel should be 1080 x 1080 pixels, creating a seamless and professional appearance as users swipe through your content.
Video Ads
Video ads offer the most dynamic way to engage your audience. LinkedIn supports three main video formats:
⚡Landscape: 1920 x 1080 pixels
⚡ Square: 1080 x 1080 pixels
⚡ Vertical: 1080 x 1920 pixels
Final thoughts
Getting your LinkedIn image sizes right is fundamental to maintaining a professional online presence. Whether you’re managing a personal profile, company page, or advertising campaign, the right dimensions ensure your content looks polished and professional across all devices.
Keep this guide handy as you create your LinkedIn content, and remember to preview everything on both desktop and mobile before publishing. With these specifications in mind, you’re well-equipped to create engaging visual content that helps you stand out on the platform.